As a nonprofit, your website needs to leverage best practices that allow your organization to thrive.
At Azuro Digital, we provide nonprofit web design services and we’re constantly refining our list of tips and tricks for nonprofit websites.
Here are some of the highlights:
One of the most important aspects of your nonprofit website is to enable and motivate visitors to take the action you want them to take - whether it’s to become a member, make a donation, register for an event, reach out to your team, etc.
It’s important for your website to look beautiful, but it’s even more crucial to have an intuitive user experience, calls-to-action that stand out, social proof such as testimonials, compelling content, etc. This is what will maximize your conversion rate and enhance your bottom-line return on investment from the website.
Many nonprofits have membership programs that offer their members a variety of benefits and resources.
If your nonprofit falls under that category, we recommend investigating member portal platforms like Circle that offer helpful features such as community forums, member profiles, resource libraries, webinars, payment processing, and more.
Circle can seamlessly integrate with your main website. It offers tons of flexibility so that you can pick the exact features that you need as well as customize the branding of the platform so that it feels like one unified experience alongside your main website.
Many nonprofits host events as one of their primary activities.
If you don’t have the right technology in place, managing events can get overwhelming between participant registrations, payment processing, reminder emails and more.
To eliminate the hassle and streamline operations, we recommend using a comprehensive software such as Eventbrite instead of trying to build your own events management system or using a sketchy WordPress plugin.
Eventbrite can be embedded directly on your main website, but another option is to display all event information natively on your main website (with full control over the content / design / layout) and then only use Eventbrite for the signup process. In this case, your visitors would browse the various events on your main website, and then they would only be taken to Eventbrite when they’re ready to register. From there, Eventbrite’s backend will allow you to track event participants, trigger reminder emails, integrate with other CRMs and more.
Choosing a nonprofit web design agency can be a bit tricky, because a nonprofit’s budget is often smaller than a for-profit company - but they still want to get a cutting-edge website.
The good news is that the web design industry has a massive price range, and if you do enough research, you’ll find that there are plenty of affordable web design agencies that still deliver high-quality work.
It’s also worth noting that you shouldn’t spend too much of your marketing budget on the website - be sure to leave a substantial portion of your budget leftover for other marketing activities such as ongoing SEO, paid ads, email marketing, social media management, events, and more!
This is a highly debated topic in the web design industry. Some agencies believe that there should be a limit on the number of revision rounds before the launch of the site.
However, we’re among the agencies that believe in providing unlimited revisions until the client is 100% satisfied with the website. It’s natural for clients to change their mind throughout the process and they shouldn’t be penalized for that. It’s also our job to do extensive research and experimentation to get the design concept perfect the first time around - and our clients shouldn’t get penalized if we fail to do that.
If you’re interested in getting a comprehensive proposal for your project, feel free to reach out to us here!