Since nonprofits often don't have the same budgets or resources as large for-profit companies, they need to be smart with their web design and development efforts. Getting it right the first time around is key. You might not be able to hire multiple agencies to view different concepts, so it's important to do extensive research and to ensure that you're partnering with the right agency. When it comes to nonprofit web design strategies, there are several key principles to consider. Here are some of the most important elements:
1. Leverage social proof
2. Keep it simple, prioritize the user experience, and don’t go overboard with “unique” or “flashy” design concepts
3. Make your calls-to-action noticeable, frequent & enticing
4. Invest in professional copywriting
5. Perform competitor research
6. Use the power of “testimonial videos” and/or “explainer videos”
7. Optimize your website for Google (SEO)
8. Maximize site speed
For a deeper dive into each of the tips above, click here.
Another vital web design tip for nonprofits is to not dump your entire budget into the initial design and development of the website. Keep in mind that there will be ongoing costs for hosting and routine maintenance of the site, but you might also want to make ongoing changes to test and maximize the conversion rate or SEO results of the site.
You might also want to invest in other marketing efforts that drive more traffic to your site, such as Google ads, social media, backlinks (to improve SEO), email marketing, etc. Your website is an important piece of your marketing budget, but as a nonprofit, you need to avoid overspending and prioritize all of the different elements of your marketing strategy.
The price for a nonprofit website ranges dramatically and depends on a variety of factors related to the size and complexity of your desired website. However, it also largely depends on the caliber of the agency. Your website is an important investment and your agency's ability to produce traffic and conversions is what matters most. For this reason, you'll find that some agencies will charge $1,000 while others will charge $1,000,000 for the exact same project. This industry has a massive price range. We highly recommend researching and interviewing several agencies to make sure that you find the right partnership. As for us, our pricing starts at $25,000 and increases based on the size and complexity of the project. If you're interested in getting a comprehensive proposal for your specific project, get in touch with us here 🚀
While many of our web design clients are nonprofits, we also provide web design services to many startups, small businesses and large enterprises. We deliver custom solutions that are catered to the unique needs of each client. We act as a true partner on all projects and we form long-lasting relationships with every client, whether large or small.
As a results-driven agency, we focus on generating revenue for our clients.
We believe that the purpose of web design is not only to create something beautiful, but to create something that will drive traffic and motivate visitors to take action.
In order to generate a strong return on investment from your website, we need to leverage industry research, search engine optimization principles, and conversion rate optimization tactics.
While we consistently win design-related awards from notable platforms like DesignRush, WebAwards, CSS Design Awards & many more, we’re more proud of the bottom line results that we achieve for our clients. We’ve received over 100 five-star reviews on platforms like Clutch, UpCity & Google, and our clients love to talk about the measurable results that they’ve achieved with Azuro.
There are hundreds of important principles and strategies to consider when optimizing a website’s bottom line results, but we’ve distilled them down into the 8 most important ways to maximize a website’s return on investment.
If you're interested in getting a comprehensive proposal for your specific project, get in touch with us here 🚀
Yes, we do this for many clients. While we maximize your ROI as much as possible from the beginning, it’s always best to conduct ongoing A/B split testing upon the launch of a website. That way, we can test different versions of your website in order to collect data and make changes based on what actually performs best. We set up comprehensive analytics to measure traffic and conversions, allowing us to make smart decisions & maximize your website's results on an ongoing basis. To learn more about our ongoing A/B testing services, get in touch with us here 🚀