WordPress is by far the most popular web development platform for a number of reasons. To put its popularity into perspective, according to HubSpot and many other sources, WordPress powers roughly 43% of all websites on the internet. Meanwhile, Shopify is the 2nd most popular platform and only powers about 6%. The reason why WordPress is so popular is due to its flexibility. You can integrate any type of functionality with efficiency and effectiveness. Other platforms are often more restrictive and don't allow you to have full control. WordPress is "open source" which means that you can customize anything, and it also means that you have complete ownership of the website. There are other open source platforms out there, but most professionals believe that WordPress provides the most seamless design and development experience on the market.
Since WordPress is an open source platform, it's up to the designer/developer to integrate the right server, theme and plugins into the website. We primarily use Cloudways for hosting, Elementor for our page builder, Hello Elementor for our theme and Cloudflare for our CDN. From there, our standard suite of plugins includes WP Rocket, Imagify, Rank Math, Wordfence, JetEngine, and a few other miscellaneous plugins. We also leverage other plugins when clients have unique needs that call for extra tools or different solutions. For more information on our toolset, we wrote an article that outlines and explains the best tech stack for WordPress in more detail.
As a result of the flexibility and vast customization capabilities that WordPress provides, it also requires ongoing technical maintenance to prevent it from breaking down or getting hacked. For more information, we've written a comprehensive article on why you need a WordPress maintenance plan.
As a results-driven agency, we focus on generating revenue for our clients.
We believe that the purpose of web design is not only to create something beautiful, but to create something that will drive traffic and motivate visitors to take action.
To provide a strong return on investment, we prioritize industry research, search engine optimization, and conversion rate optimization.
We consistently win design awards from platforms like DesignRush, WebAwards, CSS Design Awards and more, but we’re more proud of the bottom-line results that we achieve for our clients.
We’ve accumulated over 100 five-star reviews on platforms like Clutch and Google, and our clients love to talk about the measurable results that they’ve achieved with Azuro.
If you'd like to learn more about our process and get a custom proposal for your unique project, get in touch with us here 🚀
Yes, we do this for many clients. While we maximize your ROI as much as possible from the beginning, it’s always best to conduct ongoing A/B split testing upon the launch of a website. That way, we can test different versions of your website in order to collect data and make changes based on what actually performs best. We set up comprehensive analytics to measure traffic and conversions, allowing us to make smart decisions & maximize your website's results on an ongoing basis. To learn more about our ongoing A/B testing services, get in touch with us here 🚀
To maximize the conversion rate of your website, we take a holistic approach by providing a content outline and editing service.
We help you determine what pages to have, what sections to have on each page, how long each section of content should be, and how the content should be laid out. Having the proper length and structure allows the design to look good, and allows the content to be easily digested by the user without getting overwhelmed.
We also need to ensure that each section of content is compelling, simple to understand, and motivates the user to take action. This may include leveraging social proof (such as testimonials, stats, awards, etc), emphasizing your company's unique differentiators, drawing attention to the primary call-to-action, minimizing jargon, using language that engages the reader, etc.
We will create an outline of the website with you. From there, your team will provide the content based on that outline (or we can extract and repurpose content from your existing website). Next, we’ll review and edit that content to ensure that it follows best practices. We might also write some small pieces of content ourselves from scratch.
If you don’t have someone on your team with the time or expertise to write the majority of your content, consider hiring an external content writer. We recommend Striking Content