WordPress is by far the most popular web development platform for a number of reasons. To put its popularity into perspective, according to HubSpot and many other sources, WordPress powers roughly 43% of all websites on the internet. Meanwhile, Shopify is the 2nd most popular platform and only powers about 6%. The reason why WordPress is so popular is due to its flexibility. You can integrate any type of functionality with efficiency and effectiveness. Other platforms are often more restrictive and don't allow you to have full control. WordPress is "open source" which means that you can customize anything, and it also means that you have complete ownership of the website. There are other open source platforms out there, but most professionals believe that WordPress provides the most seamless design and development experience on the market.
Since WordPress is an open source platform, it's up to the designer/developer to integrate the right server, theme and plugins into the website. We primarily use Cloudways for hosting, Elementor for our page builder, Hello Elementor for our theme and Cloudflare for our CDN. From there, our standard suite of plugins includes WP Rocket, Imagify, Rank Math, Wordfence, JetEngine, and a few other miscellaneous plugins. We also leverage other plugins when clients have unique needs that call for extra tools or different solutions.
As a result of the flexibility and vast customization capabilities that WordPress provides, it also requires ongoing technical maintenance to prevent it from breaking down or getting hacked. For more information, we've written a comprehensive article on why you need a WordPress maintenance plan.
As a results-driven agency, we focus on generating revenue for our clients.
We believe that the purpose of web design is not only to create something beautiful, but to create something that will drive traffic and motivate visitors to take action.
In order to generate a strong return on investment from your website, we need to leverage industry research, search engine optimization principles, and conversion rate optimization tactics.
While we consistently win design-related awards from notable platforms like DesignRush, WebAwards, CSS Design Awards & many more, we’re more proud of the bottom line results that we achieve for our clients. We’ve received over 100 five-star reviews on platforms like Clutch, UpCity & Google, and our clients love to talk about the measurable results that they’ve achieved with Azuro.
There are hundreds of important principles and strategies to consider when optimizing a website’s bottom line results, but we’ve distilled them down into the 8 most important ways to maximize a website’s return on investment.
If you're interested in getting a comprehensive proposal for your specific project, get in touch with us here 🚀
Yes, we do this for many clients. While we maximize your ROI as much as possible from the beginning, it’s always best to conduct ongoing A/B split testing upon the launch of a website. That way, we can test different versions of your website in order to collect data and make changes based on what actually performs best. We set up comprehensive analytics to measure traffic and conversions, allowing us to make smart decisions & maximize your website's results on an ongoing basis. To learn more about our ongoing A/B testing services, get in touch with us here 🚀
The price for a WordPress website ranges dramatically and depends on a variety of factors related to the size and complexity of your desired website. However, it also largely depends on the caliber of the agency. Your website is an important investment and your agency's ability to produce traffic and conversions is what matters most. For this reason, you'll find that some agencies will charge $1,000 while others will charge $1,000,000 for the exact same project. This industry has a massive price range. We highly recommend researching and interviewing several agencies to make sure that you find the right partnership. As for us, our pricing starts at $25,000 and increases based on the size and complexity of the project. If you're interested in getting a comprehensive proposal for your specific project, get in touch with us here 🚀