When it comes to legal web design strategies, there are several key principles to consider. Here are some of the most important elements:
1. Leverage several forms of social proof in the right places
2. Make your calls-to-action noticeable, frequent & enticing
3. Create a clean, cohesive and modern design
4. Keep it simple, prioritize the user experience, and don’t go overboard with “unique” or “flashy” design concepts
5. Write compelling copy
6. Use the power of “testimonial videos” and/or “explainer videos”
7. Research your competitors
8. Optimize your website for Google (SEO)
9. Maximize site speed
10. Always be testing
For a deeper dive into each of the tips above, click here.
Another vital web design tip for law firms is to not dump your entire budget into the initial design and development of the website. Keep in mind that there will be ongoing costs for hosting and routine maintenance of the site, but you might also want to make ongoing changes to test and maximize the conversion rate or SEO results of the site.
You might also want to invest in other marketing efforts that drive more traffic to your site, such as Google ads, social media, backlinks (to improve SEO), email marketing, etc. Your website is an important piece of your marketing budget, but you need to avoid overspending and prioritize all of the different elements of your marketing strategy.
To maximize the conversion rate of your website, we take a holistic approach by providing a content outline and editing service.
We help you determine what pages to have, what sections to have on each page, how long each section of content should be, and how the content should be laid out. Having the proper length and structure allows the design to look good, and allows the content to be easily digested by the user without getting overwhelmed.
We also need to ensure that each section of content is compelling, simple to understand, and motivates the user to take action. This may include leveraging social proof (such as testimonials, stats, awards, etc), emphasizing your company's unique differentiators, drawing attention to the primary call-to-action, minimizing jargon, using language that engages the reader, etc.
We will create an outline of the website with you. From there, your team will provide the content based on that outline (or we can extract and repurpose content from your existing website). Next, we’ll review and edit that content to ensure that it follows best practices. We might also write some small pieces of content ourselves from scratch.
If you don’t have someone on your team with the time or expertise to write the majority of your content, consider hiring an external content writer. We recommend Striking Content
The legal sector is one of our most popular verticals, but we also partner with clients in many other industries.
We always perform in-depth research on our client's business and industry before jumping into the design. It's important for us to understand the ins-and-outs of your business with a complete comprehension of your target audience, allowing us to optimize the user experience.
While we work with clients in almost every industry, we most commonly work within legal, B2B, industrial, healthcare, dental, tech, SaaS, financial services, insurance and more.
If you're interested in getting a comprehensive proposal for your specific project, get in touch with us here 🚀
As a results-driven agency, we focus on generating revenue for our clients.
We believe that the purpose of web design is not only to create something beautiful, but to create something that will drive traffic and motivate visitors to take action.
To provide a strong return on investment, we prioritize industry research, search engine optimization, and conversion rate optimization.
We consistently win design awards from platforms like DesignRush, WebAwards, CSS Design Awards and more, but we’re more proud of the bottom-line results that we achieve for our clients.
We’ve accumulated over 100 five-star reviews on platforms like Clutch and Google, and our clients love to talk about the measurable results that they’ve achieved with Azuro.
If you'd like to learn more about our process and get a custom proposal for your unique project, get in touch with us here 🚀
Yes, we do this for many clients. While we maximize your ROI as much as possible from the beginning, it’s always best to conduct ongoing A/B split testing upon the launch of a website. That way, we can test different versions of your website in order to collect data and make changes based on what actually performs best. We set up comprehensive analytics to measure traffic and conversions, allowing us to make smart decisions & maximize your website's results on an ongoing basis. To learn more about our ongoing A/B testing services, get in touch with us here 🚀