The most obvious reason to make your website accessible is because it's the law. There are several policies in place for various regions, such as ADA, WCAG, AODA, Section 508, ACA and more. But even if it wasn't the law, you should still ensure that your website is built with accessibility in mind. It's the right thing to do, but it will also help you to attract more customers. According to the World Health Organization, 15% of the world's population identify as having some form of disability. This means that if your website isn't perfectly accessible and accounting for a range of disabilities, you may be missing out on a substantial amount of revenue. On top of accessibility being important for the user experience, it's also important for SEO. Google's ranking algorithm favors websites that are fully accessible.
There are a ton of factors related to accessibility. Some of the most important factors include having enough color contrast, sufficiently large font sizes, limited motion, and a fully responsive design that accounts for all devices, browsers and screen sizes. There are also several technical factors that should be built into the website builder that you use. We use Elementor, which successfully accounts for most of the technical factors related to accessibility. For even more advanced accessibility features, we recommend the One Click Accessibility plugin or any similar plugin. For more information on how to optimize accessibility, check out our comprehensive article on how to make an accessible website on WordPress.
Yes. Since accessibility laws are constantly changing, it's important to have a team of web accessibility professionals monitoring these laws and making adjustments to your web design and technology accordingly. On top of accessibility, there are many other reasons to have a website maintenance plan. To get a broader understanding of why WordPress maintenance plans are essential, check out our comprehensive article here.
As a results-driven agency, we focus on generating revenue for our clients.
We believe that the purpose of web design is not only to create something beautiful, but to create something that will drive traffic and motivate visitors to take action.
To provide a strong return on investment, we prioritize industry research, search engine optimization, and conversion rate optimization.
We consistently win design awards from platforms like DesignRush, WebAwards, CSS Design Awards and more, but we’re more proud of the bottom-line results that we achieve for our clients.
We’ve accumulated over 100 five-star reviews on platforms like Clutch and Google, and our clients love to talk about the measurable results that they’ve achieved with Azuro.
If you'd like to learn more about our process and get a custom proposal for your unique project, get in touch with us here 🚀
Yes, we do this for many clients. While we maximize your ROI as much as possible from the beginning, it’s always best to conduct ongoing A/B split testing upon the launch of a website. That way, we can test different versions of your website in order to collect data and make changes based on what actually performs best. We set up comprehensive analytics to measure traffic and conversions, allowing us to make smart decisions & maximize your website's results on an ongoing basis. To learn more about our ongoing A/B testing services, get in touch with us here 🚀
To maximize the conversion rate of your website, we take a holistic approach by providing a content outline and editing service.
We help you determine what pages to have, what sections to have on each page, how long each section of content should be, and how the content should be laid out. Having the proper length and structure allows the design to look good, and allows the content to be easily digested by the user without getting overwhelmed.
We also need to ensure that each section of content is compelling, simple to understand, and motivates the user to take action. This may include leveraging social proof (such as testimonials, stats, awards, etc), emphasizing your company's unique differentiators, drawing attention to the primary call-to-action, minimizing jargon, using language that engages the reader, etc.
We will create an outline of the website with you. From there, your team will provide the content based on that outline (or we can extract and repurpose content from your existing website). Next, we’ll review and edit that content to ensure that it follows best practices. We might also write some small pieces of content ourselves from scratch.
If you don’t have someone on your team with the time or expertise to write the majority of your content, consider hiring an external content writer. We recommend Striking Content